Strategy, Branding & Go-to-Market Services | Alumi Digital

Strategy, Branding & Go-to-Market Services

We turn ideas into measurable growth.

Alumi is a marketing partner for brands that want clarity, momentum, and measurable results. We build a solid strategy, craft a brand people remember, and launch campaigns that convert.

1) Strategy

Goal: Define where to play, how to win, and what to measure.

What we do

  • Market & competitor analysis
  • Ideal customer profiles & buyer personas
  • Positioning & value proposition
  • Messaging framework
  • Channel strategy (SEO, Social, Ads, Partnerships, Email)
  • Measurement plan (KPIs, dashboards, cadences)

Deliverables

  • Strategy Deck (10–20 slides)
  • One-page GTM brief
  • 90-day growth roadmap

Outcome: Clear direction, aligned team, and a prioritized plan ready to execute.

2) Branding

Goal: Build a brand people recognize, trust, and choose.

What we do

  • Brand identity: logo, color, typography, visual system
  • Voice & tone guidelines (bilingual EN/ES if needed)
  • Website look & feel (wireframes, hero copy, CTAs)
  • Social media playbook (content pillars, cadence)
  • Asset kit: templates for decks, proposals, posts, ads

Deliverables

  • Brand Guidelines PDF
  • Asset Library (editable templates)
  • Web style guide & UI components

Outcome: Consistent, professional presence across every touchpoint.

3) Go‑to‑Market (GTM)

Goal: Launch with confidence and scale what works.

What we do

  • Offer & funnel design (lead magnets, tripwires, core offers)
  • Campaign planning (timeline, budgets, channels)
  • Paid media: Google Ads, Meta, TikTok
  • Content production: photo, video, UGC, landing pages
  • Marketing automation: email journeys, CRM setup
  • Weekly optimization: A/B tests, creative refresh, budget shifts

Deliverables

  • GTM calendar (8–12 weeks)
  • Campaign assets & landing pages
  • Weekly performance report

Outcome: Predictable pipeline growth and lower CPA.

How We Work

  1. Discovery (Week 1): Goals, audience, constraints
  2. Strategy Sprint (Weeks 2–3): Research, positioning, plan
  3. Brand Build (Weeks 3–5): Identity, voice, core assets
  4. GTM Launch (Weeks 5–8): Campaigns live, tracking active
  5. Optimize (Ongoing): Scale winners, cut waste, weekly reports

Packages

Starter

Strategy + Light Brand Kit + 1 GTM Campaign

  • Strategy deck & GTM brief
  • Mini brand kit (logo, colors, type)
  • 1 campaign launch (8–10 weeks)
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Growth • Most Popular

Full Brand System + Multi‑channel GTM + Optimization

  • Complete brand guidelines & assets
  • Google + Meta + TikTok campaigns
  • Monthly optimization & reporting
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Custom

Tailored to Your Goals, Timelines, and Budget

  • Mix-and-match deliverables
  • Flexible resourcing & cadence
  • Scoped roadmap & milestones
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Ask for a proposal and we’ll recommend the right scope.

Proof & Results

  • +20–30% lead growth in 90 days
  • 2–4× ROAS on top‑performing campaigns
  • Faster time‑to‑launch with reusable assets & templates

FAQ

Do you work bilingual (EN/ES)?

Yes — we can produce strategy, brand systems, and GTM assets fully bilingual.

How long does a typical engagement take?

Strategy ~2–3 weeks, Branding ~2–4 weeks, and GTM launches ~2–3 weeks after that, depending on scope.

Do you manage ads?

Yes — we manage Google & Meta with weekly reporting, creative refreshes, and clear KPIs.

Who owns the files and assets?

You do. All final brand files, site assets, and exports are delivered to your drive or repository.

What’s the cancellation policy?

Monthly retainers are cancel‑anytime; project work follows the milestones in your proposal.

Let’s Talk

Get a proposal: Share your goals and receive a scope within 48 hours.

Book a call: +1 (213) 262-8779

Email: info@alumidigital.com

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